Acu-Rite Solutions launches rebrand, signaling a new era of innovation and excellence

Schaumburg, IL (July 2024) – Acu-Rite Solutions, a proud member of the HEIDENHAIN family of brands, is excited to unveil its new brand identity. This eagerly awaited rebrand, marks a pivotal moment for the company, emphasizing our ongoing dedication to innovation and powering precision in the machining industry.

Our refreshed brand includes a modernized logo and a refined name that now highlights “Solutions,” showcasing our commitment to offering comprehensive machining solutions. For over 60 years, Acu-Rite Solutions has been a leader in manufacturing precision digital readout (DRO) and computer numerical control (CNC) systems. This rebranding reflects our mission to deliver advanced precision and automation, enhancing the profitability of manual machine tools for professionals, educators, and hobbyists alike.

We spent several months deeply engaging with our customers to understand the unique benefits our products offer. Extensive research and feedback revealed the substantial impact our DROs, CNC controls, and encoders have on real-world machining applications. From boosting production efficiency to inspiring future machinists, our products consistently achieve outstanding results. This rebrand aims to capture and convey that impact effectively.

Alongside our new brand identity, we have revamped our website to better serve our diverse user base. The redesigned site offers an intuitive and user-friendly experience, making it easier to find essential resources across our product range. We invite everyone to explore the new features and comprehensive support at www.acu-ritesolutions.com.

With our precision DRO and CNC control systems, Acu-Rite Solutions, backed by HEIDENHAIN’s continuous innovation, promises enhanced efficiency, superior workpiece quality, and guaranteed satisfaction. Our rebrand is a testament to our ongoing commitment to delivering top-tier solutions for all your machining needs.

We are thrilled about this new chapter and remain devoted to providing the innovative solutions you have trusted for decades. Discover more about our products and how we can support your machining needs by visiting www.acu-ritesolutions.com.

Product contact:

John Parker, HEIDENHAIN Business Unit Manager – Acu-Rite Solutions

jparker@heidenhain.com or 716-456-3150

Media contact:

Sarah Moreau, HEIDENHAIN Marketing Manager

smoreau@heidenhain.com or 847-519-4212